{"id":1480,"date":"2018-11-09T17:36:42","date_gmt":"2018-11-09T17:36:42","guid":{"rendered":"https:\/\/socalcontractor.com\/build-blog\/?p=1480"},"modified":"2018-11-09T18:08:41","modified_gmt":"2018-11-09T18:08:41","slug":"the-family-owned-furniture-company-taking-over-california","status":"publish","type":"post","link":"https:\/\/socalcontractor.com\/build-blog\/the-family-owned-furniture-company-taking-over-california\/","title":{"rendered":"The Family-Owned Furniture Company Taking Over California"},"content":{"rendered":"

Jerome\u2019s Furniture is a third generation business started over 60 years ago in San Diego and is expanding from Southern California to all of California.<\/span><\/p>\n

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Furniture for Less: Affordable Style\u00a0<\/b><\/h2>\n

In their third generation, the company is going for a more sophisticated, and stylish look at an affordable price point. We love this story because of the generational aspect,\u00a0<\/span>the willingness to cater to a more design driven market and hire and source local, long lasting product at a price that many people can afford.<\/span><\/p>\n

\"The<\/a><\/p>\n

This is a trend we\u2019ve seeing of\u00a0<\/span>egalitarian design, from people like Portia di Rossi\u2019s “art for everyone\u201d campaign at Restoration Hardware, to Lowe\u2019s designs for the female customer (furniture and lighting), to the Ikea who continues to innovate in design and environmental\/social aspects.<\/span><\/p>\n

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Sneak peek from our day with @loridennisinc! Lori handpicked everything from our showroom to design this look! She had the best styling tips for you guys \u2728 We can\u2019t wait to share!<\/a><\/p>\n

A post shared by Jerome's Furniture<\/a> (@jeromesfurniture) on